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Guides, checklists, templates and worksheets we use with B2B clients to find and fix revenue leaks across search, tracking, site performance and software. Written by our team, free to download.

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TEMPLATEThe 90-day growth plan templateTechusu Knowledge Center · Free downloadTemplate

The 90-day growth plan template

A one-page template for turning goals into a quarter of focused, measurable work.

Download free

Readiness checklists

How ready is your business?

Tick off each step as you complete it. Your progress stays on this page while you work through it.

Tracking and attribution checklist

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Document every conversion and who owns it in marketing, sales and finance

Verify each tag and event fires correctly on desktop and mobile

Connect form submissions to CRM records without manual steps

Pass source and campaign data into the CRM on every lead

Import closed-won deals back to ad platforms as offline conversions

Check consent handling and data-retention rules

Reconcile analytics, CRM and finance numbers monthly

Build one leadership dashboard everyone agrees on

Planning calendar

B2B planning calendar

The budget and buying windows that shape B2B pipeline, and when to start preparing. Cycles vary by sector, so confirm against your own fiscal calendar.

Window	Key moments	When to start
January–March	Fiscal year-end for many Indian companies: budget sign-offs, close-outs and renewals	Plan by early December
April–June	New financial year: budgets released, vendor reviews and annual plans set	Audit and plan by February
July–September	Active buying window and pre-festive preparation, plus industry events	Pipeline work from May
October–December	Festive slowdown for some sectors, global year-end budget decisions and next-year planning	Proposals ready by September