Fix the revenue leaks between marketing and technology.
Techusu is a growth engineering studio for B2B companies. We find where pipeline is lost across search and AI-answer visibility, tracking and attribution, site and platform performance, and the custom software behind them, then we fix it. Strategists and engineers, in the same room.
Revenue leaks live in the gap between marketing and engineering.
In most B2B companies, marketing and technology are run as separate worlds. Strategists write briefs. Developers receive tickets. The leaks sit in between: a tracking tag that never fires, a form that never reaches the CRM, a page too slow to convert, an AI assistant that names a competitor instead of you.
Almost no agency has strategists and engineers in the same room. Techusu does. We find the leak and we fix it, without handing it across a wall.
Read our approachWhere we find and fix the leaks
Search and AI-answer visibility
Be found, and be cited accurately, when buyers search or ask an AI assistant.
ExploreTracking and attribution
One trusted set of numbers from first click to closed deal.
ExploreSite and platform performance
Fast, secure platforms that turn the traffic you pay for into pipeline.
ExploreCustom software
The integrations and automation behind your revenue engine.
ExploreHow a partnership unfolds
Revenue-leak audit
Two weeks tracing the journey from first impression to closed deal across search, data, site and software.
Blueprint
A prioritised fix plan with owners, expected impact and effort, ranked by revenue.
Fix and build
Strategists and engineers ship the fixes together, in focused sprints.
Compound
Weekly reviews and leadership reporting on pipeline, attribution and payback.
Why B2B leaders choose Techusu
The typical agency
- Strategists brief a separate development vendor
- Reports clicks and impressions
- Tracking is an afterthought
- Tools bolted together that do not talk
- Generic playbooks and templates
Techusu
- Strategists and engineers in the same room
- Reports pipeline, attribution and payback
- Measurement built before anything is scaled
- Marketing, CRM and product data in one model
- Custom engineering for your stack and sales motion
Field notes from the gap
AEO vs GEO vs SEO: What B2B Leaders Should Fund in 2027
Fund all three, but not equally, and not as separate projects. SEO is the foundation: crawlable, fast, authoritative pages. AEO (answer engine optimization) makes your content the direct answer in featured snippets, AI Overviews, and voice results. GEO (generative engine optimization) earns your brand a mention and a citation inside synthesized answers from ChatGPT, Gemini, Perplexity, and similar tools. For most B2B companies in 2027, SEO remains the largest line, while AEO and GEO deserve a deliberate, measured share that grows as your own data justifies it.
Oct 24, 2026 · 7 min readHow to Audit Your Brand’s Presence in AI Answers: A 5-Step Framework
To audit your brand’s presence in AI answers, (1) build a prompt set from real buyer questions, (2) run it across the major AI platforms under controlled conditions, (3) score mentions, citations, accuracy, and framing, (4) trace which sources the models rely on, and (5) fix the gaps and re-measure monthly. This is a measurement discipline, not a one-time check.
AI Workflow Automation · Oct 17, 2026 · 5 min readAI Workflow Automation: 6 B2B Processes Worth Automating First (and 3 That Aren’t)
The best B2B processes to automate first are high-volume, rule-bound, and measurable: lead routing and enrichment, inbound qualification, document and invoice processing, reporting and data consolidation, support triage, and sales-meeting follow-up. Avoid automating strategic pricing, sensitive negotiations, and anything built on broken data or an undefined process. Automating a bad process just produces bad outcomes faster.
In their words
“Conversions rose 32% in four months. Their data-first approach made the difference.”Maria Lopez, Founder, CasaBella Home
“A 3× increase in qualified leads and a 40% cut in cost per lead. They feel like our own team.”Steven Henderson, CEO, BrightMart
“Creativity and analysis in one team. Trial-to-paid conversion is up 27%.”Lee Munroe, CMO, NovaWear
Questions we hear often
Who do you work with?
B2B companies where deals are considered, sales cycles are long and every lead matters: SaaS, fintech, manufacturing, professional services, logistics and more.
What is a revenue-leak audit?
A fixed-scope, two-week review of your journey from first impression to closed deal across search, tracking, site and software. You receive a prioritised list of fixes with expected impact and effort.
Do you only advise, or do you build?
Both. Our engineers implement the fixes, so recommendations never die in a backlog.
How are engagements priced?
We scope every engagement around outcomes after the audit, with clear quarterly commitments and no lock-in beyond them.
Do we own the work?
Yes. Your data, accounts, code and documentation are yours.
Let’s find where your revenue is leaking.
We reply to every enquiry within one working day, with a founder on the call.